Business model

At “From Tree to Treasure,” our business model is rooted in three core principles: education, community, and sustainability. These pillars ensure that we provide value to our students, foster a thriving community of artisans, and contribute positively to the environment.

1. Education as the Core Product:
Our primary offering is high-quality woodworking education, tailored to suit a wide range of skill levels. We achieve this through:

  • Expert-Led Courses: Carefully curated workshops taught by industry veterans with years of practical experience.
  • Comprehensive Curriculum: Covering everything from basic tools and safety to advanced furniture design.
  • Flexible Learning Options: Classes designed to fit various schedules, ensuring accessibility for hobbyists and professionals alike.

2. Revenue Streams:
Our revenue is generated through a mix of educational services and value-added products, including:

  • Course Fees: Affordable pricing tiers for beginner, intermediate, and advanced learners.
  • Toolkits and Materials: Offering high-quality, pre-selected woodworking tools and materials for purchase.
  • Membership Programs: Subscription-based memberships for access to exclusive content, community forums, and discounts.
  • Custom Projects: Leveraging our in-house expertise to take on bespoke woodworking commissions.

3. Building a Thriving Community:
We prioritize fostering connections among woodworking enthusiasts. Through our community, we offer:

  • Workshops and Events: Hosting meet-ups, competitions, and exhibitions to showcase talent.
  • Mentorship Opportunities: Pairing beginners with experienced artisans for guided learning.
  • Digital Community Platform: A space for sharing projects, ideas, and resources.

4. Sustainability and Ethical Practices:
Woodworking starts with nature, and we are committed to giving back. Our sustainability efforts include:

  • Sourcing Ethical Materials: Partnering with suppliers who follow sustainable logging practices.
  • Minimizing Waste: Encouraging creative reuse of wood offcuts in projects.
  • Tree Planting Initiatives: For every course registration, we contribute to reforestation efforts.

Through this holistic approach, “From Tree to Treasure” seeks not only to educate and inspire but to leave a lasting impact on the community and the planet.